BigXthaPlug

BigXThaPlug, born Xavier Landum in Dallas, Texas, is one of the most exciting new voices in hip hop, known for his booming delivery, sharp storytelling, and raw Southern grit. Raised in Dallas, his music reflects both the challenges and triumphs of his community, pairing vivid lyrics with a commanding presence that has quickly set him apart. A former standout football player who earned a college scholarship before leaving the sport behind, BigX redirected his competitive drive into music, turning setbacks into fuel for a career that’s now capturing national attention.

With breakout tracks and a rapidly growing fanbase, BigXThaPlug has become a leader of Dallas’s new rap wave, bringing unapologetic authenticity and undeniable energy to every stage. His live shows channel the same intensity that defined his athletic past, making him a must-see act at festivals nationwide. Bold, charismatic, and true to his roots, BigXThaPlug is not just representing his city—he’s redefining the sound of Southern rap for a new generation.